now available
WELCOME TO VYB3 & CO
Streetwear brand built for: legacy, purpose, and ambition! Inspired by urban and hip-hop culture, VYB3 & Co. first debuted as an urban blog in 2018. It quickly became a hub for topics & events on urban/hip hop culture and music in and outside the GTA.
Since then, the Latina-owned business expanded into an apparel line, encouraging supporters to remember: your dreams are VALID! You don't need to shoot like Kobe, kick like Messi or spit like Drake - just find what you do and give it 365!
VYB3 & Co. focuses on creating and supporting legacy; creating something that outlives you. What will you be remembered for? What's the blueprint you left in this lifetime?
No gossip or gimmicks
We embody LEGACY. We pursue PURPOSE. We execute with AMBITION.
We are for the people: made for us and by us!
Your legacy belongs here.
her
For many, first loves come in the form of a human connection. But for me, born and raised in Jane and Finch, poetry was one of the first special bonds I formed at 11 years old - I became obsessed to Tupac Shakur’s ‘The Rose That Grew From Concrete’, and icons like Biggie, Nas & Wu-Tang Clan, I developed a deep love and appreciation for hip hop's lyricism, art and the creativity that came with the culture.
For those of you who are new here: I started this as a college school project, but slowly turned this into my purpose and legacy!
I relaunched V&C in 2022, after being let go from my managerial position in the corporate world with Subaru Canada. Despite holding a PR diploma and being the powerhouse behind VYB3 & Co., initially, I wasn’t 100% convinced about operating this, but thanks to my consistency, grind, and faith in God, I've been able to breathe life into the vision and expand it to others such as: Tony Yayo, Dave East, Tonio Skits, Donovan Bailey, and more.
Our objective is simple: To instill pride in the underprivileged communities that raised me, and to leave a legacy that inspires others to never question whether their presence or dreams are valid.
Made in YYZ. It's 365 on this end.
